Australia is currently hosting the start of the 2025 Formula 1 season with one of the most eagerly awaited championships in recent memory.
Melbourne takes center stage this weekend as the F1 circus arrives for the Australian Grand Prix at Albert Park. Hundreds of thousands of passionate fans have already flocked to the circuit, while millions more tune in from around the globe.
Among the headline stories, Max Verstappen begins his bid for an unprecedented fifth consecutive drivers’ championship, Lewis Hamilton embarks on a new chapter with Ferrari, and two Australian drivers Oscar Piastri for McLaren and Jack Doohan with Alpine and are proudly taking their place on the starting grid. The excitement is palpable as the world gears up for another thrilling season of Formula 1.
The Australian Grand Prix in Melbourne isn’t just about fast cars, it’s also about creativity, family fun, and bringing people together. Walking around the huge event you see multiple groups of famillies enjoying the day and taking in the atmosphere, but the thing that surprised me the most was the amount of yellow and red bags they were holding, I’m not talking about Ferrari but the popular toy, LEGO (Well, and Ferrari).
This year, Formula 1 and LEGO have teamed up to create an experience that goes far beyond the racetrack. With the LEGO Fan Zone popping up at every Grand Prix for Formula 1’s 75th Anniversary celebrations, fans of all ages are in for a treat!
The LEGO Fan Zone is a hub for family-friendly fun, packed with “Make and Take” builds, epic photo opportunities, and a full showcase of the LEGO x Formula 1 product range. It’s the ultimate chance for fans to take their love of F1 and their favourite drivers beyond the track. While classics like LEGO DUPLO and LEGO City sets are already available, everyone is buzzing about the LEGO Speed Champions and the highly anticipated LEGO F1 Collectibles launching on May 1, 2025.
But LEGO’s partnership with Formula 1 is more than just sets of bricks, it’s about building moments together. Lucas Reynoso Vizcaino, LEGO’s Global Head of Product, shared how the LEGO Builders APP is bringing families closer. Using the app, “You can decide to build as a party of two or three, everyone can build a part of the car, and then you can bring them together. It becomes a real family or friends process,” Lucas explains. An F1 car powered by teamwork? Yes, please!
Formula 1’s growing younger fanbase makes this partnership a match made in creative heaven. As the high-speed sport enters a fresh era, teaming up with LEGO, a brand built on imagination, hits all the right notes. The collaboration introduces kids (and adults!) to the thrill of F1 while inspiring hours of hands-on fun that sparks creativity, teamwork, and memories.
For those who just can’t get enough, the new LEGO Formula 1 sets allow fans to bring the excitement home. Whether it’s collecting Speed Champions or displaying your favourite driver’s LEGO car on your shelf, it’s a playful way to combine a love for racing and building.
